Zombies and Bejeweled. And sure enough, in January, PopCap announced that Bejeweled would cross over into the real world, as physical games sold through an agreement with Hasbro. PopCap noted then that the first games it would focus on licensing were Plants vs. Last summer’s announcement of game-related merchandise from PopCap was the first brand licensing partnerships to emerge in the company’s 12-year history, it said at the time.
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